ICAEW BASE Competition

Posted: 25th November 2016

On Tuesday 22nd November, six Sixth Form pupils travelled to Exeter Racecourse to compete in the ICAEW’s  (Institute of Chartered Accountants in England and Wales) BASE challenge. BASE is ICAEW’s National Business and Accounting competition for students aged 16-19 who are in school or college.

It was a unique and exciting experience, where students were able to engage in a business challenge that enabled them to develop key employability skills and understand what it’s like to be a Chartered Accountant. Consisting of 49 UK heats, BASE allows students to find out more about careers in accountancy, finance and business, compete in an exciting business challenge and network with professionals at a dedicated employer exhibition. 

At the beginning of the day, pupils were presented with a 30 page case study of a business called ‘Vivami.’ Their first task was to conduct a SWOT analysis and get their heads around the business as a whole. Following this, the subsequent tasks were to provide alternative innovative business proposals and a recommendation for Vivami which involved looking at the long term strategic decisions of the business. After lunch, participants then had to prepare a presentation on all the tasks they had worked on throughout the morning and present their proposals to the board of directors. They then got the opportunity to network with different employers about the opportunities available after school for students wishing to study accountancy before getting a talk about the role and career of a chartered accountant.

The Mount Kelly team consisted of James Davies, Toby Wood, Ellana Dawe, Samuel Watts, Halle Ashworth and Ella Plunkett and they produced an excellent presentation, coming third in the overall South West heat – Mount Kelly's most successful performance in the competition.

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